Marketing Management

The assignment is about making a three-years marketing plan for Harley Davidson in the UK.

Please find the assignment briefing and assessment criteria uploaded in the Assignment
block 1 folder. The course director emphasized we have to stick to the UK market and to
select 2 targets we wish to consider e.g. policemen, females etc.
I have also uploaded the structure of marketing plan to follow and a sample assignment from
a previous year for a guy who got a distinction mark. I have also uploaded a presentation
we have done as a group towards the assignment topic.
Also I attached all lecture materials.
Finally, please use the recent articles.

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