Multiattribute Theory of Wall-Mart- Essay

Using the Fishbein Model described in Chapter 7 (pp. 265-267) of your textbook, set up a hypothetical spreadsheet of rows (10) personal attributes and columns of beliefs about alternative merchandising establishments, including Wal-Mart, Target, Kmart, JC Penny, Sears, Costco and one other similar competitor of your choice. A suggested spreadsheet is attached for your use. Consider the relative personal importance of each attribute to you and insert a column of importance weights in column C. Score each belief about the establishments on a scale from 1-10 and compute a multiattribute index following the procedure outlined in the textbook. Do your scored attitudes about the establishments correlate to your purchasing behavior? Assess why or why not

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.