BUS 499 Assignment 1: Strategic Management and Strategic Competitiveness

Due Week 2 and worth 300 points

Choose one (1) public corporation in an industry with which you are familiar. Research the company on

its own Website, the public filings on the Securities and Exchange Commission EDGAR database

), in the University’s online databases, and any other sources you can

find. The annual report will often provide insights that can help address some of these questions.

Write a four page paper in which you:

1. Assess how globalization and technology changes have impacted the corporation you

researched.

2. Apply the industrial organization model and the resource-based model to determine how your

corporation could earn above-average returns.

3. Assess how the vision statement and mission statement of the corporation influence its overall

success.

4. Evaluate how each category of stakeholder impacts the overall success of this corporation.

5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as

academic resources.