Marketing Management

You are the marketing manager of a UK or UK based international company ( A company of your choice) trading heavily in Europe. Your CEO is concerned about the future in terms of the company and the industry generally in view of the UK political issues facing the country. First, where the company may stand if Scotland were to vote for independence, and where the UK (with or without Scotland) may stand if the proposed referendum on membership of the European Union is a vote for withdrawal of the UK. Several companies such as Nissan, Toyota and Honda have made statements on their position, so have British Airways. Your report should look at your chosen company and how these events may affect the overall marketing of the business and the products or services. You may by contrast find that there will not be too big an effect.
Your report should be to the CEO and Board of Directors of your chosen company giving a clear view for the future marketing of the products and services.
To summarise:
1. Produce critical report (1,500 words excluding appendices & bibliography).
2. Harvard referencing will be used throughout.
3. Further to the sources mentioned above you should also use other reliable sources such as journals, and publications etc.

You will be asked to present your findings to the whole group on completion.
Assessment criteria Possible grade Actual grade Alpha grade
Use of Research sources 10
Report style and use of theory, models and critical evaluation of sources.
20
Possible changing patterns and legacy. 20
Conclusion and Recommendations 20
Consider ‘possible ‘ recommendations to the CEO and Board. 20

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