Sales Promotion

Discussion board 8-1. Sales Promotion. Please respond to the following:
1. Describe a major issue that can arise when using sampling as a global marketing tool.
2. Explain how you would mitigate the issue or problem with sales promotions.
3. Describe the major issue or problem that can arise in markets when conducting personal selling in another country.
4. Explain how you would mitigate the issue or problem with personal selling.
Discussion board 8-2. Digital Marketing / Four Seasons Hotel. Please respond to the following:
1. Explain the major advantage of why a company, such as the Four Seasons Hotel, should engage in social marketing.
2. Recommend to the Four Seasons Hotel a digital media strategy that would improve its marketing efforts.
3. Recommend a strategy that the Four Seasons Hotel should implement to help ensure customer loyalty.

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