Marketing Campaign for Kalahari Water Park
Create a hypothetical CRM (customer relationship management) marketing campaign for Kalahari water park in Ohio. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.
http://www.targetmarketingmag.com/section/database-crm
http://www.kalahariresorts.com/ohio/parks/indoor-waterpark
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