BUSINESS TO BUSINESS MARKETING

Task

LumiCore is a subsidiary of the giant Brazilian chemical company LumiChem and manufactures a broad range of paints, pigments and coatings. The company is looking to diversify its business away from the Brazilian market and has employed you as an independent consultant to explore business to business opportunities in the UK market

Write a report of no more than 4000 words for the Board of LumiCorewhich provides a critically analyses of one potential business market segment, evaluates the business potential of that segment and outlines a marketing strategy to compete in this segment.

Your report must show how marketing theory has been applied to both the analysis of the segment and the development of a marketing strategy and that your choice of segment must be supported by relevant data.

Note that your report is for the Board and therefore quality of writing and presentation are important. The latter includes layout, structure, the use of headings and sub headings and the quality of figures and illustrations. All sources should be appropriately referenced using the Harvard system.

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