Easyjet

Identify and analyse the management/organisational structures and how these structures impact on the
successes (or failures) of the respective organisation)
Finally, conduct a value chain analysis of the organisation and identify to what extent the company has used
information technologies effectively to support its business and management activities.)
The topic is EASYJET AIRLINE
Description of
Assessment Task Assessment 1 will include an analysis of the management issues in a given case study(Easyjet
airline).

The proposed work is as follows:
Choose one company in the airline [carrier] industry:
Summarise your chosen case succinctly with appropriate charts and/or tables, including for example
Its key businesses, customers, suppliers, competitors, performance, strengths and weaknesses, and challenges
faced
Identify and analyse the management/organisational structures and how these structures impact on the
successes (or failures) of the respective organisation
Finally, conduct a value chain analysis of the organisation and identify to what extent the company
has used information technologies effectively to support its business and management activities.
Unit Learning Outcomes assessed: Analyse the nature of effective management and managers, and the
evolution of management thought
Analyse the specific effects, influences and changes, deriving from various types of environmental factors,
on contemporary management
Examine how management theory can be utilised in managing modern organisations
Word Limit The word length for the report is 3000 words (±10%).
Presentation Format
(eg Word document) Word Document (Hard and Soft Copies). PowerPoint should be used for the
Presentations.
Resources/Support Available
Assessment Criteria Distinguish the theories and models of contemporary management.
Analyse the characteristics of effective management and managers.
Categorise the factors impacting upon effective management in the global environment.
Analyse the characteristics of managing diverse employees in a multicultural environment.
Distinguish the impacts of managerial ethics, corporate social responsibility, and sustainable
development on modern organisations.
Identify principles and concepts underlying models of decision-making, planning, organisational
structure and culture, leadership, and effective team management;
Apply these models to simulated or real-life business cases.

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