Task

Conduct a “semiotic” analysis of the provided 3 Benetton poster adverts. In
particular, outline what are the signs, what is/are signifier and signified, or
‘denotative and connotative’ meaning in these adverts. Additionally, discuss
the role of branding and marketing communications in creating a “meaning”,
specially how Benetton intentionally created certain “meaning” and “brand
identity” within these advertising campaigns
1. Demonstrate understanding of key models of communication,
2. Identify links between communication theory and practice in marketing
communication areas such as marketing, advertising, brand and public relations
management,
3. Explain how communication theory can be seen to underpin specific
campaigns,
4. Assess how effectively communication theory has been used to design
persuasive and other appropriate messages for a specific audience.

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