International MarketingQUESTION:
International MarketingQUESTION:
Your task is to develop a strategy to market White Appliance?s microwave
ovens in India. Include target market(s), segmentation and positioning
strategies, product features and branding, price, promotion, distribution and
retailing in your programme. You should also consider both short-term and
long-term marketing programmes and the following:
* Indian food preparation versus Western food preparation;
* Values and customs that might affect opinions about microwave ovens;
* The effects of competition in the market.
Word Limit: 3750 (individual report)
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