Adidas

Adidas
• An introduction to the organisation, including the extent to which your chosen example will attract B2B customers, analyzing the difference between B2B and B2C E-Commerce
• An assessment of the existing site using a task analysis applying either Loranger and Nodder’s phases of B2B E-Commerce (B2B or research with a potential customer (B2C). This should include an analysis of user requirements.
• Your analysis of the e-commerce business model, applying a framework such as Timmer’s 8 Key Elements.
• Give your recommendations for e-procurement and e-marketing for the chosen e-commerce business, including the application of appropriate frameworks.
• Your recommendations for the development or improvement of on-line ordering and payment, including your analysis of security issues.
• Your recommendations for the internationalization of the site.
• Implementation issues for the organisation, including recommendations for site features. This should include your advice on hosting and development platform.
• A references section using the Numeric convention. Please include academic as well as business sources.

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