Ohio Lottery

Ohio Lottery

Case study:-
Read the case study Ohio Lottery: Innovative Research: Design Drives Winning. Answer the following questions:
a. What is the main research question the researchers are trying to solve for?
b. Review the overall research design in the Ohio Lottery case (See Exhibit OL-1). What are the advantages and disadvantages of this design? Would you select a different research design? Why or why not?
c. Evaluate the MET process (Exhibit OL-2). What are some of the strengths and weaknesses of the MET technique?
d. Review the sample questions provided (Exhibit OL-3) Why might the lottery attitude and lottery importance questions have presented the most challenge to the professional researchers?
e. Evaluate the MET discussion guide for the Ohio Lottery Research.

Case Studies: Prepare a double-spaced paper (2-4 pages without title, references, etc). Please follow the APA rules for completing this assignment. Be sure to support your answers with at least 4 references( you must cite our book:
Required Books
Business Research Methods by Donald Cooper, Pamela Schindler. McGraw-Hill Companies, Inc. 11 edition (2010) ISBN:0073373702
Important APA Requirements
Most universities require that all major papers be written in American Psychological Association (APA) writing style. While you are not required to master all of the details of APA style writing, there are basic elements that you are required to use. Hopefully, you have kept The Bedford handbook (Hacker, 2005; 2006) or A Writer’s Reference (Hacker, 2007) from Proseminar or Seminar I, as you will need it to guide you in writing course papers.
Writing “Voice”
While APA style writing now permits use of first person pronouns (e.g., I, we), some instructors prefer that papers be written in third person, or research, voice. Ask your instructor which “voice” he or she prefers. If the instructor prefers third person voice, if you need to refer to yourself, do so as “this writer,” “this author,” this “investigator,” or “this researcher.”
Double Spacing
Double-space the entire paper. This includes everything from the title page through the reference page. Set the word processor up for double spacing with no additional points before or after paragraphs. There will be no need to change this setting, even for the reference page.
Page Numbers and Running Head
Place page numbers in the upper right-hand corner of every page, starting with the title page as page one (1). The page number is accompanied by the running head, which appears on the same line, at the left margin and in all capital letters. The running head consists of two or three major words from the title of the paper. For example, if the title is “Breaking Through the Glass Ceiling,” the running head could be Glass Ceiling.
Title Page
The first page of the paper is the title page. It should consist of at least the following: title of paper, type of assignment, student name, course number and name, instructor name, and date. See the sample APA paper in The Bedford handbook or A Writer’s Reference for how to format this page.
Headings
Main headings (e.g., Introduction) should be centered on the page. Capitalize the first letter of each major word in the heading. Headings are in boldface, but do not underline. Second-level headings should be flush with the left-hand margin and bold—not italicized. In all likelihood, you will not need a third-level heading. If you do, indent the heading five spaces, use boldface, use lowercase for all words other than the first word, and end it with a period(.).
Sections of the Paper
The exact titles of the sections of the paper will vary, depending on the particular course, nature of the paper, and the individual instructor’s preference. Some of the common titles of sections are: Introduction, Review of the Literature, Findings (if you are doing original research), Discussion, Conclusion and Implications, and References (as a separate page). Papers that are less formal may be divided into sections that make sense for the particular topic of the paper.
Citing Sources of Information
One thing that distinguishes an academic research paper from other papers is the citation of sources used in the development of the paper. Failure to cite one’s sources is considered plagiarism. According to Aaron (2005), “Plagiarism is presenting someone else’s words and/or ideas as if they were your own” (p. 459). In other words, if all of the information in a paragraph is not your own thinking, ideas, opinions, or research, then credit needs to be given to the source(s) of the information. Make conscious and deliberate attempts to distinguish others’ work and words from your own. Plagiarism can result in serious consequences—anything from an “F” on the paper, to an “F” in the course, to expulsion from college. Cite your sources when:
1. You are using someone else’s words, ideas, and/or research. Even when paraphrasing, the source needs to be cited.
2. Cite the source when writing about a controversial statement or using a unique idea from something you read. The citation should include the author(s) and year of publication.
3. You are using a direct quotation, in which case you indicate the author(s), year of publication, and the page number(s). For short quotations, use quotation marks. For longer quotations (over 40 words long), indent the entire quotation five spaces. Regardless of the length of the quotation, the page number(s) should be indicated.
4. You are citing specific statistics, dates, or numbers. The page number(s) need to be included.
5. If you find the same information in several sources, it is reasonable to assume that the information is “common knowledge in the profession.” If this is the case, you probably don’t need to cite the source(s).
The particular mechanics of citing sources are explained in The Bedford handbook or A Writer’s Reference
Examples of Citing Sources Using APA Style
According to Rice and Dolgin (2005), “Computer games first appeared in the 1970s, and since then, their use has skyrocketed as they have incorporated more complex themes and better graphics” (p. 17). As computer games have become increasingly available and popular, many parents, psychologists, and educators have raised concerns about whether the violence portrayed in the video games leads to more aggressive or violent behavior in children. Buchman and Funk (1996) found that almost half of the games played by children, ages nine to twelve, involved aggression (p. 24). Another study concluded that a significant percentage of the violence was directed toward women (Dietz, 1998).
Anderson and Dill (2000) suggested three reasons that playing violent games might be even worse than watching violence on television or in movies. First, video games “actively reward a player’s aggressive actions. By killing, the player earns points and moves closer to succeeding at his or her goal” (p. 17). Second, the authors point out that video games require active participation, which “promotes the development of aggressive scripts and develops the habit of selecting violent responses” (p. 18). Third, “When playing a violent computer game, the player takes on the role of the hero, who succeeds by killing ‘the bad guys’ . . . the more a television viewer identifies with an aggressive hero, the more deleterious the effects of televised violence” (p. 19).
Constructing an APA-style Reference Page
The last page(s) of a paper is(are) the reference page(s). The main heading for this section is simply References. The following are some basic requirements for listing references:
1. List only those references that you actually cited within the text of the paper.
2. Alphabetize the entries by the last name of the first author.
3. Use only the initials of the first and middle names of authors (not full names).
4. If the same author has published more than one work, cite the oldest entry first.
5. If the “author” is an organization, use the name of the organization as the author (e.g., American Red Cross).
6. If there is no author, the title of the work moves to the author position.
7. Indent (use a hanging indent) the second and subsequent lines of each reference.
8. Consult The Bedford handbook or A Writer’s Reference for more details (e.g., what information is italicized, placement of periods, commas, etc.).

 
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