Successful mergers and acquisitions benefit both companies involved.

Successful mergers and acquisitions benefit both companies involved.

In July 2012, subscription music service MOG was acquired by Beats Electronics.
Identify and compare three competitors of Beats, and note which of these are direct and which are indirect competitors.
Explain how the acquisition gives Beats a competitive advantage. Identify and compare three competitors of MOG, and note which of these are direct and which are indirect competitors.
Explain how the acquisition gives MOG a competitive advantage. Describe two potential implications for recorded music copyright holders as a result of the acquisition.
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