marketing foundation

marketing foundation

Customer Relationship Management is almost a marketing “mantra.” Marketers have discovered that a critical key to building brand equity is to develop interdependent, mutually satisfying relationships with customers. Greater acceptance of this concept has created the belief that customers, not products, are the lifeblood of business. The trend away from simple "transactional marketing" to relationship marketing is well underway and you will see continuing references to CRM throughout the course.
Discuss Customer Relationship Management and how this concept relates to loyalty and satisfaction. In your discussion use industry and academic resources to review the concepts of CRM, loyalty, and satisfaction.

 
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