carry out research into the external environment of an organisation (which

carry out research into the external environment of an organisation (which might include researching competitors, markets, cultural and political contexts, social trends, etc) as well as the organisational context (which might include leadership, organisational vision and mission, structure, products and services) and various communication-related activities; in some cases this will require both current and historical analyses.

Through your research, identify the key issues or concerns that need to be addressed and offer to the company in question some strategic recommendations for their solution. offera rationale for your recommendations
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