http://www.brewerytap.com/

http://www.brewerytap.com/

Some brief info on “The Tap” from interviewing Stan (the owner) from visiting the business:-
– The Tap is an old building, the original business was a rest stop
-Tap was purchased by Stan at a very low cost due to restriction on “drinking and driving” regulations, since it was located by the motorway/ highway
-Located on the N11 main road Wicklow
-Stan invested lots of money to re-renovate and extended the building
-The Tap is considered unique and has its own character, it has a very homely environment and it’s family orientated.
-Its biggest competitor is “Beehive”
-The Tap has a full bar, however Stan doesn’t encourage heavy drinking and driving under influences.
-Stan the owner is a very positive minded entrepreneur and he did everything based on his “gut feeling”
-It has a good parking facilities
-It has a Yoga studio above the bar (2nd floor)
-Stan wants to extend more of the parking lot, and have a beautiful plants garden designed for the purpose of attracting more customers. He aims to double his customers capacity at his bar. Renovation at the tap is very expensive but Stan is confident that this will bring a good outlook to his business in near future
– Stan also plans to deal with the banks to clearing up his debt
-His goal is to making “the Tap” well known all over Ireland
-Stan is currently under-staff, due to potential candidate/ workers aren’t available within the rural area. Most of him staffs are students
-He will need to appoint a key person in aid of managing his business. However, there isn’t a proper HR procedure in place for recruitment
-He received feedback from his current staffs in the process of hiring while putting the trainees on temporary employment (Trial period)
-Stan aims for 100% customers satisfaction and wish to maintain a good relationship with his customers
-The big tree on main road near the bar is “the Tap” landmark/logo
-Stan believes in team work and is always looking after his employees
-Stan is constantly thinking to improve the bar and will write down whenever he has an idea
-The menu prices at the bar is reasonable
-Tap has meals and all sorts of beverages available all day and Stan is thinking of introducing a gift shop within the facilities selling soaps, books , candles and etc to attract more customers/tourists
-Stan wants “the Tap” to be recognized and by keeping a customer relationship, Stan believes it can help his business to be successful
-Close friends/ relatives has been pessimistic about his business plan and had advised him to not over spent on his planned renovation/ business expansion. However, Stan is confidence and and insisted on his plan. Stan said he trusted his “gut feeling” and his ideas should work.
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