CAMPAIGN PROPOSAL

CAMPAIGN PROPOSAL

1. Give a detailed description of an event. Illustrations may be included.
2. Give a description of your target customers. You must justify why your product (an event) is suitable for this target market. Please identify how best to target these customers (existing and new). (8 marks)
3. Based on your findings from the research class, select one advertising objective and prepare a proposal for a promotion plan to achieve this objective. (2 marks)
4. The concept of your campaign should be clear and appeal to your target market. You must explain how the concept is appealing to your target (2 marks)
5. Give a brief description of your promotional campaign and of the launch activities. You are to select two promotion tools in order to achieve the set objective- one Advertisement and one Below the Line technique. (4 marks)
6. You should include the research materials to demonstrate that the campaign benefits will outweigh the high costs of the campaign. Explain how the activities will be effective in achieving the campaign objectives. (3 marks)

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