Cross-cultural Consumption Comparisons

Cross-cultural Consumption Comparisons

Class: Market Consumer Behavior
This is an applied project of analysis. You must provide a 5-6 page study on the Cross-cultural Consumption Comparisons.

What to do:
Interview one person each from 2 different cultures (you may wish to pick countries that are fairly different) and ask them questions about their country and consumer behavior similarities and differences they notice in America. Before the interview make up a list of questions that focus on topics such as family, education, economic system, politics, social classes, values, media, shopping behaviors, markets, products, status symbols, etc.

Analysis:
Compare these countries and your country in terms of consumption behaviors, and the factors (e.g., economic conditions, culture) that lead to these differences [this comparison can be made using a summary chart], b) Compare the perspectives of people from other countries with those of people in your country, c) Based on these similarities/differences what are the implications for a multinational firm interested in marketing to these countries?

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