Global Business Strategy
Global Business Strategy
You are required to read two cases: “ Dr. Reddy’s Laboratories (DRL) Ltd” and Dr. Reddy’s “Global strides –Will the Success Story Continue” and answer the following 4 questions using relevant strategic tools and frameworks:
1. Analyse the strategic position of Dr. Reddy’s Laboratories as at case date of 2003.
2. Using strategic tools and frameworks analyse how DRL has grown since its establishment in 1984.
3. In the light of DRL’s vision to become a discovery-led pharmaceuticals company, evaluate a) the rationale for DRLs’ 2006 acquisition of the German pharmaceutical company Betapharm and b) the impact on DRL post –acquisition.
4. Evaluate how sustainable DRL’s success can be, given the globalisation of the industry.
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