Sports Management

Sports Management
Read the Sports Business Journal In-Depth Issue titled “Promotions”. This series of articles evaluates marketing and promotion strategies in professional sports and mainly Major League Baseball.

The first phase of this capstone project involves answering a variety of in-depth and online research questions (located at the end of the article). Each question should be answered thoroughly, accurately, and constructed in an essay format and referenced correctly according to APA style and formatting.

The second phase of this capstone project involves creating solutions for a fictional sports marketing and promotions plan. Develop report with comprehensive and innovative solutions that generate a high volume of ticket sales and a quality fan experience. In your report, provide a recipe for driving season ticket sales, single-game ticket sales, and luxury and suite sales. Describe the specific strategies and tactics used to drive ticket sales. Create an annual schedule of promotional events. Create a comprehensive marketing and promotion guide for your ticket sales staff.
Scenario: You have been hired to Direct Ticket Sales and Game Day Promotions for a new minor league baseball team in Rapid City, SD. You will create a professional quality presentation to present to your ticket sales and game day staff.

Requirements For Capstone Project Submission
Capstone Project: Preliminary Outline

The first Capstone Project assignment for sports management begin collecting data on a specific topic for the case study. A preliminary outline of the Capstone Project topic is due by 19 January 2013.

write the case study analysis. It is important that you be analytical, not descriptive when writing the case study. You may need to compare and contrast issues, identify the pros and cons of viewpoints and situations, and provide honest, straightforward solutions.

• Identify the problem (capstone scenario)
• Review and prioritize the information
• Select specific information from the scenario and categorize it according to people, place, or program
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