In Chapters eight and nine (Natural Resource Economics, second edition, Barry C. Field),

In Chapters eight and nine (Natural Resource Economics, second edition, Barry C. Field), we are introduced to several analysis tools and valuation measurements. All issues will involve risk and uncertainty that requires good judgment regarding which risks can reasonably be estimated and given an expected monetary value.

With this is mind, each student should cite a separate example of an environmental valuing risk and identify which impact analysis you would utilize. Also explain why you choose the specific risk.

 

1) 500 word essay number 2,3,and 4/ this is book pertaining to the chapter you need have for a reference and source MARKETING MANAGEMENT/ Philip Kotler, Kevin Lane Keller. 14th Edition Copyright 2012

2) MMGP: POSITIONING/COMPETITION/BRANDING
Positioning (See chapter 10)
-What is an appropriate positioning statement for your product/service? Explain the statement.
-How is your product/service positioned in the market place? Provide examples and a detailed explanation.

3) MMGP: SERVICES/PRICING
Services (See chapter 13)
-What support services do buyers of your product/service want and need?
-What support services does your firm’s main competitor offer? How do those efforts affect their sales?

4) MMGP: PROMOTIONS/MARKETING
Promotions (See chapter 17-18-19)
-Describe, discuss and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
-Describe, discuss and analyze the internet marketing possibilities for your product/service.

 

 

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