MARKETING ASSIGNMENT

MARKETING ASSIGNMENT

RESTAURANT MARKETING LEADERSHIP
Instructions:

Please read the McDonald’s Restaurant case study “We do it all for you”. For this assignment you will be evaluating McDonald’s Restaurants.

• Based on the case and your current understanding, complete an assessment of the strengths and weaknesses of how McDonald’s manages the 7P’s (the Marketing Mix).
• Discuss how McDonald’s management of the 7P’s has developed over time.
• Discuss whether and how McDonald’s is still effectively utilizing the marketing mix to sustain market leadership today?

Due: Tuesday February 5, 2013 in class

Format:

• Proper referencing required.
• Grammar and spelling count.
• Double spaced, 750 words maximum.

Grade: 10%

Criteria Ratings
Report is submitted on time Yes No
1. Case study response is well organized, cover page, table of contents, appropriate headings, bibliography, correct grammar, punctuation and spelling used. 0 1 2 3 4 5
2. Case study response contains an appropriate introduction and conclusion. 0 1 2 3 4 5
3. Case study discusses whether and how McDonalds is using the 7P’s today. 0 1 2 3 4 5
4.Case study response discusses how McDonald’s management of the 7P’s has evolved over time. 0 1 2 3 4 5
5. Case study explains how McDonald’s manages PRODUCT 0 1 2 3 4 5
6. Case study explains how McDonald’s manages PLACE 0 1 2 3 4 5
7. Case study explains how McDonald’s manages PROMOTION 0 1 2 3 4 5
8. Case study explains how McDonald’s manages PRICE 0 1 2 3 4 5″The possession of knowledge carries an ethical responsibility.” Evaluate this claim”The possession of knowledge carries an ethical responsibility.” Evaluate this claim
9. Case study explains how McDonald’s manages PEOPLE 0 1 2 3 4 5
10. Case study explains how McDonald’s manages PHYSICAL EVIDENCE 0 1 2 3 4 5
11. Case study explains how McDonald’s manages PROCESS 0 1 2 3 4 5
TOTAL / 55

 
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