STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT

1. Identify the macro-environmental and the micro-environmental trends the organisation is facing. Refine this list to the key trends affecting the organisation and discuss the six greatest forces.

2. Identify the key stakeholders, their needs and what the organisation’s responsibility to them should be. Compare this to the evidence you can identify for the corporate governance process in the organisation. Does this process meet the stakeholder needs?

3. Now identify the strategic goals and values of the organisation. Compare the strategic goals and values to the key stakeholders’ needs and the current corporate governance process. How well matched are they?

4. Identify the strategic resources that contribute to achieving the strategic goals and values. Compare these with the key industry forces and determine whether they are sufficient to provide the organisation with a competitive advantage. Identify the strategic levels (functional, business or corporate) at which they generate a competitive advantage.

5. Identify the strategic resources that should be added to further improve performance in relation to the strategic goals, values and corporate governance performance. Combine your findings into recommendations and a conclusion regarding the resources which need to be acquired to improve its performance.
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