IMAX CASE
IMAX CASE
For the written analysis of the IMAX case, please answer questions 1-3 listed below.Use the pdf file about IMAX that I attached just as a source to answer these questions.
1. What do we know about the company, customers, competitors, and context?
2. Identify the strengths, weakenesses, opportunities, and threats of IMAX.
3. What are the IMAX objectives?
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