Microeconomics: Marketing Structure
Microeconomics: Marketing Structure
2W5 Maryland Airport in Pomonkey, MD. What is the marketing structure and what are/where the airport and pilot schools operation plans during the runway closure/limited operations during the construction of the new runway.
Student lose has been 40%. Not starting new students. Losing students to other area airports like Freeway Airport, MD. Not advertising for new service during construction. Will only have 2000 feet of usable runway. Construction lasts 7-8 months. Existing runway closure for 2 months while new runway is paved across the existing. Monetary plan is to ride out the construction and wait and see if they can make it. Banking of future earnings of expanded airport for commuter air operations and private jets.
Talked to Airport owner Gilbert Bauserman and employee Larry Deangelas.
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