Toyota Prius
Toyota Prius
What were the principal motives for Toyota’s development of the Prius? What were the major uncertainties that the firm faced in developing and selling the Prius? This assignment should be 1-2 pages.
When the Prius was launched, Toyota sought differentiation in terms of both mileage and carbon emissions. Since that time, there have been many new entries of “green vehicles” into the market. Do a cost-benefit analysis to the Toyota Prius. Your analysis might include carbon and mileage considerations, but may include other specific criteria, as you deem appropriate.
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