Marketing

Marketing

Arimount Marketing Plan
second component of your marketing plan;
1. Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
2. Describe how your company will examine customer satisfaction, and what will you do to create customer loyalty?
3. To what segments will your company market to, and what variables should be used in these segmentations?
4. Discuss the way your company will address your customers’ buying decision process.
5. Discuss what brand elements would be most useful for differentiating your company’s brand from competing brands.
6. In a sentence or two, what is the appropriate positioning for your company’s product?
7. What factors will you use to determine your company’s strategic group, and what competitive strategy would be most effective as your company introduces this new project?
8 Describe how your company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.
9. Discuss the primary pricing objective for your company. What are some of the implications of your pricing decisions?
10. Explain what type of packaging and labeling you will use to support your brand image.
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