case study Primula Parkroyal case study – Service Quality Management
case study Primula Parkroyal case study – Service Quality Management
1. Analyse the operation in term of the Servuction Model (split the operation into as many or few components as you like). What opportunities exist for separation between the visible and invisible service delivery components, allowing for streamlining of the “factory”?
2. What are the dimensions/determinants of product quality for hotel customers (you may split these into business, conference and holiday/tourist)? What are the dimensions/determinants of service quality for hotel customers?
3. From your reading of the case, what quality concepts has the Primula Parkroyal embraced (give evidence from the case to justify your answer)? How has the Primula Parkroyal implemented these quality concepts (if any) into its operation?
4. Again from your reading, what aspects of quality concepts have been overlooked? How could they be implemented in the future?
5. If we define employees as the “internal market” as some writers have defined them (eg Kotler), what design features of the operation were designed with this market in mind? How does this relate to the potential for the operation to meet the needs and wants of the external customer?
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!
You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.
Latest completed orders:
| # | topic title | discipline | academic level | pages | delivered |
|---|---|---|---|---|---|
|
6
|
Writer's choice
|
Business
|
University
|
2
|
1 hour 32 min
|
|
7
|
Wise Approach to
|
Philosophy
|
College
|
2
|
2 hours 19 min
|
|
8
|
1980's and 1990
|
History
|
College
|
3
|
2 hours 20 min
|
|
9
|
pick the best topic
|
Finance
|
School
|
2
|
2 hours 27 min
|
|
10
|
finance for leisure
|
Finance
|
University
|
12
|
2 hours 36 min
|
