Sports Marketing

Sports Marketing

1.What are the seven lessons regarding sponsorships that corporate marketers should learn?
2.What are the lessons an event marketer should learn? Why are they different from corporate marketers?
3.Why is it advantageous for smaller brands to employ ambush marketing?
4.What risks do you face as an ambush marketer?

The writing should be carefully crafted – well organized, concise, and free of grammatical errors. Your grade will reflect the depth of your analysis, the quality of your recommendations (do they address the most important problems, are they relatively comprehensive, creative and/or well thought out, are they true to the case), and the writing composition (well organized, concise, etc.).

Follow this link and log on my account at this site to read for the Event Sponsorship & Ambush Marketing case study. http://hbsp.harvard.edu/ username: [email protected] password: 11mm11mm go to my course, then click on course pack, then click on sports marketing #2, to read the case for Event Sponsorship & Ambush Marketing.

Very Important Note: Click on Sports Marketing only under course pack to watch the Tutorial case, because the instructor wants the assignment to be smoothly done as the tutorial steps. Make sure that you talk about Event Sponsorship & Ambush Marketing case and not about the tutorial, the Tutorial its only shows you the steps, to how it should be done.

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