Social Media Game Plan

Social Media Game Plan

Social Media Game plan: You are the sports information director at the College of William and Manny, a liberal arts school located in a sleepy yet historic town. The athletic program is largely overlooked by national news media. Your athletic department has many stories that would reflect well on the athletic program and some that are controversial and potentially negative. These include the following:

•The head football coach is a former concert pianist and composes all music played at halftime by the W&M marching band.

•The women’s lacrosse team includes the first set of identical quadruplets to play on the same team in Division I – in any sport in NCAA history.

•The women’s fencing team is serving five years NCAA probation for repeated recruiting violations regarding cash payments to a top-rated, high schoolwoman epee fencer.

Based on our readings in Sports Publicity and other sources, write a detailed memo to the athletic director of W&M sharing your views about a comprehensive social media plan for the athletic department – coaches, administrators, staff and student-athletes.( Propsing a social media plan for the athletic department) These elements ARE REQUIRED:.

•Objective. Why is it important for the College of William and Manny to develop a comprehensive social media strategy? What are the appropriate goals? How will you measure success?

•Positive example.Cite a college athletic program that has used social media effectively. How did the school’s sports information officers bring attention to the school? In what ways is the school’s use of social media unusual or perhaps unique?Cite specifics.

•Negative example.Cite a college athletic program that has had a negative experience with social media. Through your research, explain the circumstances and the consequences. What error was made?

Offer one suggestion each for using social media to put the most favorable spin on the W&M stories cited above.

Based on our readings in Sports Publicity and your research, state the MOST IMPORTANT policy recommendation – one recommendation only. (These are silly examples, but may focus your thinking – All tweets must be in CAP letters, students are prohibited from posting to Facebook after 2 a.m.) State your recommendation and then explain and defend it.
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