Social Media: Risky Business for Digital Marketing

Social Media: Risky Business for Digital Marketing

Write an essay that features critical thinking rather than description.
This may involve multiple drafts, but only the final draft is to be submitted.
The focus is controversial, so you need to commit to either the positive or negative aspect of the topic (thesis) statement.
High scoring essays involve desktop research, library work, and the inclusion of select readings associated with this course. Further details appear in the Assessment Guide eBook in the Learning Resources Block

Topic: "Social Media: Risky Business for Digital Marketing (yes? no? maybe? or all apply!)"

Stimulus: Hegel Jr, K.C. 2011, ‘To Tweet or Not to Tweet — Understanding the Risks in Social Media’, Global Cosmetic Industry, vol. 179, no. 6, pp. 56-58.

Task: The insurance industry has assessed the risks and liabilioties of social media to business.
Identify one problem and make the case for digital marketing’s future!
1. Explain and evaluate the main concepts, principles, issues and applications of interactive and Internet marketing.
2. Discuss our current knowledge of how consumers and organisation customers use the Internet and other interactive media.
3. Critically analyse the range of online marketing strategies presently used as well as those possible in terms of customer demand and technological capacity.
Graduate Attributes
1. Communication
6. Information Technology Competence
8. Ethical practice

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