Marketing

Marketing
Questions for LSC Sports Manager – John Dumaresq
1. What are the LSC Corporate & Marketing objectives?
a. Are you required to make a profit?
2. What are your target demographics/market segments for students and non-students
3. What are the current LSC marketing strategies?
4. How is supply & demand managed?
a. Are you capacity constrained?
b. In what areas?
c. What time of day, day of week is highest/lowest demand?
5. How do you build customer relations?

6. Do you measure customer satisfaction?
a. How often?
b. What method do you use?
c. What results do you get?
d. How do you respond to complaints?

7. Do you support a customer orientation?
a. How?

8. Have you received any previous recommendations from the assignments?
a. Have they been implemented and what was the result?
b. Were they realistic?

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