marketing metric

marketing metric

choose a listed American or Australian company, where the annual report and other details of their strategy (e.g. online marketing strategy) are readily available. Students will then compile a minimum of 7 metrics as explained in class, for their individual company.
For the chosen company, please provide (2500 words):
a) A table of the chosen metrics, showing your calculations, contrasted with two competitors from the same industry and over 3 years.
b) An introduction section that also includes industry and company background, introducing your topic.
c) A conceptual framework explaining the metrics you have chosen and the purpose and their relationship to the performance of marketing functions. This should be in the form of a literature review of about 500 words.
d) A detailed analysis for each metric selected metric with respect to the effectiveness of the company?s overall strategy and a well-supported discussion of why the particular metric was chosen.
e) A brief conclusion section to support your opinion of whether the company is effective at implementing their strategy or not, followed by concise recommendations.

i choose major company is coca cola.
the competitive company is pepsi ans dr. pepper

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