Advertising Psychology

Advertising Psychology

Identify either an effective or ineffective advertising campaign (campaign will be attached)
1.An overview of the advertising agency and the campaign’s aims/objectives
2.A discussion of the psychological theory that is applied to at least one of the adverts of the campaign
3.A discussion of the product/service being advertised
4.A discussion of the creative strategy, and the source, message and channel factors used to create at least one of the adverts of the campaign (appending any relevant print adverts or screenshots)
5.A discussion of how effective/ ineffective the campaign was.
6.If ‘effective’, a discussion of how one of the client’s competitors could have learnt from the advertising campaign. If ‘ineffective’, a discussion of how the client could have advertised it differently.

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Referencing Requirements:
Use of academic literature.Every statement made must be backed up with academic references.Proper academic citations.
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