Marketing plan for cafe union

Marketing plan for cafe union

Subject: Marketing
You are being hired as a marketing consultant by an independent coffee shop called Cafe Union. They need to increase their revenue generation and position their organization within the industry to gain competitive advantage. You have been asked to produce a detailed marketing plan for one-year plan together with an outline plan for the following three years.

You will also need to demonstrate an understanding of all the aspects of marketing planning. You should therefore include credible SMART corporate and marketing objectives, clear segmentation, targeting and positioning and other marketing strategies. The revenue projections and recommendation on marketing activities using marketing mix (extended marketing mix for services organization) in the form of a Gantt chart. This can also be used to show the financial implications by way of stating clear revenue projections and costs of individual proposed marketing activities.

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