Market Segmentation

Market Segmentation
For this assignment, you must make a 600–800-word posting to the Discussion Board in which you discuss the different ways a market can be segmented and which target market you recommend (and why). Answer the following questions in your posting:

What are the different ways a market can be segmented?
What recommendation would you give about which market should be targeted?
Why did you choose this market, based on the product’s attributes (you will have to create additional product attributes)?
Why did you choose this market, based on the target customer’s lifestyle and the current environment?
What type of advertising might appeal to this segment?
How would you tie in Maslow’s Hierarchy of Needs to identify and describe the target market?
How would you tie in other types of need- or value-based marketing to identify and describe the target market?
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