Trends in Advertising on Television – What works – What doesn't

Trends in Advertising on Television – What works – What doesn’t

Find an appropriate article on the Internet which relates to this week’s topic -Trends in Advertising on Television – What works – What doesn’t.. Find an article that discusses what sort of advertising (online or offline) seems to be the most effective in this day of media overload.

The article can be from any bonefide online business/marketing source. It does not have to be from an academic journal.

Read the article and then write a one-page summary of the article, written in Microsoft Word using 12-point font. Follow this format:

1.Name of the Article
2.Name of the source and include the Website’s address (URL)
3.Author and Date of the article (must be less than one year old)
4.Approximately 50% of the paper content should be article summary
5.Approximately 50% of the paper content should be how it applies to this class

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