EVALUATE THE DECISION OF FACEBOOK PURCHASE WHATSAPP FOR 19BILLION.

Assignment Requirements

 

Topic
Facebook: Evaluate the recent decision by Facebook to acquire WhatsApp for US$19 billion. What were the reasons for the decision? Is the purchase of and the price paid for WhatsApp in line with Facebook’s strategic goals? Use your own research into this topic and your knowledge of the analytical tools and business concepts from BUSS5000 to assess whether this was a good investment decision or a poor one.

Format:
This critical report should take the form of a report.

Marking criteria:
Introduce and summarise the chosen case study
Critically evaluate the business case using materials from BUSS5000 tutorials, lectures, readings, and online modules.(such as SWOT analysis, i will upload the buss5000 course materials)
Provide evidence of additional quality research(25 quality references at least)
Use an academic writing style

IMPORTANT NOTES ON STRUCTURE **

There have been a number of questions regarding the report structure for this assessment . The aim of this assignment is to research your case study and analyse your findings so you will be writing a ‘research report’. It may look a lot like the structured essays you have written to date. Here is a possible outline for your report which allows you to incorporate your research (which is 25% of your mark), demonstrate your critical thinking and understanding of the case, and most importantly analyse the evidence. You will not be successful in the assessment if you only describe a couple of articles.

Introduction
Case study summary
The body of the report:
Here you will create your own headings. You can only create headings after you have researched your topic. In the previous 2 assessments we provided the headings but in this assessment you decide on the headings from your own research. Try to keep your headings short and relevant to your critical evaluation.

Conclusion
Reference list
* Note: Bullet points should only be used sparingly and only where appropriate. If overused it does not demonstrate good academic writing.

Things you DO NOT need to include in the report:

Cover page
Contents page
Title page
Executive summary / abstract
Recommendations
Glossary
Appendices

world limited:
2000 words ( not include reference, it is best write 1960- 1980 words)

NB Reference sources by using the BSRG. Not doing so will incur a penalty.( this BSRG is the reference guideline from our business school,i wil upload it, we have to use this reference guidline, thanks)

 

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