Walmart Case Study

1. What would Sam Walton have thought about the cross cultural

communication problems caused by the implementation of the Wal-Mart
culture in Germany?
2. How could Wal-Mart have maintained corporate identity, in particular
outstanding customer service, without offending German customers?
3. Assuming that a company follows the six steps, how would the organization
determine if the differences were too substantial to attempt alignment of
corporate values and national culture? What, if any, are examples of
insurmountable differences?
4. What methods can an organization use to develop positive constituent
relationships prior to opening for business overseas?
5. What lessons from the Wal-Mart experience and the six step strategy can be
applied to improving communication during domestic expansion?

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