Business Model Design And Evaluation 1
Assignment Requirements: Coursework
The assignment contains 4 section:
first is report which has been done already
second is business model canvas which has been done already. third is customer empathy map which has partly been done so could u please finish the rest of it or if u think this is not correct u could write the new one please. then the forth section is customer’s story can u please do this section u can write about 400-500 words. in this section u have to refer the link i provide in the file, fill out username and password so u can access it.
to sum up, u have to write only two section of the assignment which is “customer empathy map” and “customer’s story”. however, customers story is more important part to me it would be great if u could finish it first.
Refer to pages 170 to 179 of the textbook for details about how to write the story. The following advice from Osterwalder and Pigneur (2010, p. 174)
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Customer’s story
Chapter three of the textbook (Design) describes six techniques that you are encouraged to use in the design of your business model. Technique number 5, Storytelling, involves telling stories to effectively communicate what your business model is all about.
Imagine a customer from one Customer Segment of your business model. Give the customer a name and some demographic characteristics, such as income, marital status, and so on. Write an essay that explains the business model in the form of a story told from the customer’s perspective.
The story should be prepared as a Microsoft Word document. It should be entitled ‘MMST13017 Assignment 3: Customer’s Story’, and the title should be followed by your name and student number. The length of the story should be between 400 and 500 words.
Refer to pages 170 to 179 of the textbook for details about how to write the story. The following advice from Osterwalder and Pigneur (2010, p. 174) is particularly relevant:
The customer perspective provides a powerful starting point for a story. Cast a customer as the protagonist and tell the tale from her point of view. Show the challenges she faces and which jobs she must get done. Then outline how your organization creates value for her. The story can describe what she receives, how it fits into her life, and what she is willing to pay for. Add some drama and emotion to the story, and describe how your organization is making her life easier. Ideally, weave in how your organization gets these jobs done for customers, with which resources and through which activities. The biggest challenge with stories told from a customer perspective is keeping them authentic and avoiding a facile or patronizing tone.
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