How would you approach going from a product driven to a service driven culture

Prepare and post your answers to the following questions based on the text readings and research.  Use APA citing rules – see sample in course materials.

Consider your current work situation. If you were about to enter into a change process who would be the major stakeholders in that change? How would you involve these stakeholders in the change process?

Your company has been product driven for many years. You have not had a culture of customer service outside of providing a good product on the market. Due to competition, you now must change that focus. How would you approach going from a product driven to a service driven culture?

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