Digital strategy preparation

Required Tasks%uFFFD

%uFFFD 500 word post that must include details on your final strategy

%uFFFD Target Audience

%uFFFD Big Idea

%uFFFD Mention all the areas we have covered in this class. In fact, you can take some of your great insights and recommendations from all your research to make an amazing digital strategy.
%uFFFD KPI – Metrics (timeline, expected goals, how you will measure, how we will know your campaign is a success)

%uFFFD Budget (be accurate, do research so you can justify the amount.)
%uFFFD Tools & Tactics (social, paid, blogs, etc. what will you use to make this work) %uFFFD Summary – Tell the story in detail, make it compelling
%uFFFD Include photo or video and two links
%uFFFD Be sure you make case for how this brand can grow through digital marketing %uFFFD Be thorough and original
%uFFFD My brand is McDonald%uFFFDs
Expectations
%uFFFD Strategy will be client ready, meaning you could deliver it to a client and they would be impressed.

%uFFFD Demonstrate in depth understanding of ALL concepts learned in class thus far

Your big idea should be more than simply using a technique covered in class, i.e. %uFFFDWe will use social media to reach our audience.%uFFFD

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