Advertising Tools in IMC Plans Paper
Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:
Company: NYX Cosmetics
Include Intro/Conclusion
- Identify three advertising tools that the company uses.
- Examine each tool and the target market it tries to reach with the tools.
- Evaluate the effectiveness of each tool and its reach to the intended target market.
- Suggest changes to each tool to increase its effectiveness.
- Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.
Format your paper consistent with APA guidelines.
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