Using Agile Project Management to Implement a Complex Marketing Campaign System

This assignment consists of two (2) sections: a written project plan, and a project plan that is created through the use of MS Project. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment. Imagine you are the project manager for a critical project for an organization. The organization wants to implement a state of the art real-time marketing campaign system. This system has many components. • First, it has to get data from its front-end systems via the middle-ware component. • Second, it has its own database system that stores the shopping history, credit information, billing address and shipping address, and so on. • Third, it has a marketing rules engine that needs to be customized for various campaigns. • Finally, it has an analytical platf

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