Marketing-560

Review the previous module for information on strengths and weaknesses.

For the company you have chosen, write a short paper that identifies and analyzes at least four, but no more than eight, strengths and weaknesses. Then, assess opportunities, threats, and ethical issues that may affect new business activities or offerings. You may use topics listed in the Module Four discussion or others that you deem important.

Continue your paper by identifying and explaining three to five core competencies for the company you have chosen. Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering. Upon which competency or competencies will the new business offering benefit and why? What strategic implications will or could this have on the new offering?

For additional details, please refer to the Milestone Two Guidelines and Rubric document and the Final Project Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course.

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