Apple Store
Merchandise Mix: Assortment strategy
1)Name the major classifications (men’s, women’s, children’s, accessories, etc.) of merchandise carried by the retailer. Disscuss in detail the various brand names, private label, product licenses.
2)Identify the quatity of merchandise in both variety and assortment
3)Choose one example carried in deep assortment of color/patterns and detail each way.
4)What are the size ranges offered throughout the merchandise classification areas?
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