Crowdsourcing and Social Networking

Crowdsourcing and Social Networking
Instructions:

“Crowdsourcing and Social Networking”
Write a one (1) page paper which addresses the following questions below. Each question must be placed as a Section Heading Topic within the paper (for example: Question #1, would be the topic and below the topic in a separate paragraph would follow the response to the question)
1. Crowd sourcing has been predicted to be the future of marketing, advertising, product design etc. Companies that have used crowdsourcing include Starbucks, InnoCentive,Inc, uTest, etc. Compare and contrast the traditional marketing, advertising,product testing, and product design to corresponding crowdsourcing-based methods.Determine the method you would use and why.

2. Social networking has forced businesses to amend some of their employees’ conditions of employment and company expectations. Employees could disclose an employer’sproprietary information on social networks. They can post information that could be detrimental to the company’s image. Suggest three techniques companies could use to prevent employees from using social networking to harm a company’s reputation

3. Include three (3) external peer-reviewed sources from the last five (5) years to support the content of the paper (i.e. E-journals, Academic journals, Harvard Peer Review Journals, Journal of Management, etc.,) to support your position (No Newspaper articles or magazine articles)

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