Identifying, Describing, and Analyzing Channel Conflict and Resolution
Identifying, Describing, and Analyzing Channel Conflict and Resolution
• Diagnose sources of channel conflict and develop tools for conflict resolution
• Identify Motivating Factors while Eliminating De-Motivating Factors
• Identify gaps in channel performance on either the demand or the supply sides
• Determine the power positions of different channel members
• Determine how to leverage channel power to resolve channel conflicts
• Legal considerations
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