Research Skills for marketing
Research Skills for marketing
Explain what is meant by qualitative and quantitative research, contrasting the applications and limitations of both methods. Illustrate your answer with examples. (2000 words)
A large company is considering launching a new brand of energy drinks. They intend to use focus groups as part of the market research into the viability of the idea. Explain the themes/topics you would use in a group discussion lasting two hours. They suggest a maximum of ten. (1000 words)
please do it well and make sure have 2:1 standard,
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