Hilton HHonors Worldwide case study
Answer the following questions in relation to this case study- http://www.mastermarketingdauphine.com/charge/promotion/Hilton.pdf
1- what are the strengths and weaknesses of the Hilton HHonors program from the standpoints of:
a)Hilton Hotels Corp and Hilton International
b)member properties (franchised hotels)
c)guests
d)corporate travel departments
2- how does the value generated to Hilton by the program compare to its cost?
3- what is Starwood attempting to do and how should Jeff Diskin respond
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